Where your brand
grows next
European brands entering or growing in markets that aren’t theirs — and the people who choose them.
About
I work with European brands that are entering a market they don’t know yet, or already in it and trying to grow.
Most of them are known at home for something very specific: an iconic product, a style, a material, a way of making things that their own market reads instantly. That recognition is the whole value. It’s also the part that doesn’t travel on its own.
I’ve worked in digital marketing and growth since 2016 alongside my clients’ teams. Today I run frenchsalads media. We take European brands into new markets with growth and digital, market by market.
I also taught marketing and advertising on a master’s programme for five years. That’s where I learned to explain the reasoning instead of just running the campaign, which is more or less what I do now.
I live somewhere between the light of the Costa Brava, cosmopolitan Barcelona, and a French love of craft and detail.
Who this is for
If your brand
is growing
abroad
Brands entering or growing abroad
You’ve built something your own market recognises instantly. Making it work elsewhere is a different job, whether you’re arriving or already there.
Interior designers and architects
You specify across countries, and you need to know which brands travel and which ones fall apart at the border.
Owners, developers and operators
You sign off on what goes into a property long before it opens, and the same decision repeats across the portfolio.
Shops and multi-brand concept stores
You decide what to carry next. Your floor is where a European brand either finds its customer or quietly stops moving.
The newsletter
Notes on
Growth
The decisions behind growing a brand into a market it doesn’t know yet.
Three sections in every issue. A growth or expansion decision taken apart properly, including the ones that took a year longer than they should have. Something on body and rhythm, because judgement has to be sustained. And a short note, unfinished.
Monthly. Every issue is also published here and stays readable — nothing disappears behind an email.
The archive
The Archive
Every issue of Notes on Growth is kept here, from the first one. Free to read, no email required, nothing behind a wall.
In every issue
Build
Better
Growth and expansion decisions, from client work and my own.
The Restless
CEO
Body, rhythm, movement. How judgement gets sustained.
Founder
Notes
Short, personal, unfinished.