Google holds 92% of the share of search engines worldwide. The Google Ads Search and Shopping networks are your best allies to show your products or services to future buyers. Bing Ads (Bing and Ecosia platform) complete your SEM/SEA (Search Engine Marketing/Advertising) strategy and reinforce your commitment to the environment (Ecosia uses a part of the ads clicked income for reforestation projects). Master Search Ads to get more leads and sales.
European e-commerce grew by 13% in 2021, and Social Media plans to be part of the future of e-commerce as a source of product and service inspiration for users. Facebook, Instagram, or Pinterest are some platforms that already offer tools to highlight your products. Meanwhile, Tik-Tok offers to advertise with original formats in a media that is not yet saturated. In BtoB, we talk about Social Selling, with Linkedin maintaining its privileged position. Go Social.
Invest in Display to get more visibility, use YouTube and Video Ads when users learn about their next purchase and whisper promotions in their ears with contextual Audio Ads. At the same time they listen to their playlist of the moment, precisely target this audience with Programmatic (automated sale of advertising spaces), or choose premium placements with Native ads. The future of ads is here.